Jack Box has been on the scene for years as the lovable/terrifying mascot for his eponymous restaurant Jack in the Box. In the past we’ve seen him as pitchman, foodie, adventurer and all around advertising personality. But how does a normal day in the life of Jack play out? In this year-long campaign, we took a peek into Jack’s world meet his friends, learn about his hobbies and habits and generally bask in his non-working life. (Although, he’s still super-obsessed with his food.)